Why have you been failing?
“Markets are tough, and my competitors are really good.”
“People just aren’t buying what I’m selling right now.”
“I could be successful if I just had a really good team.”
“My friends and family don’t support me.”
Like most people your first instinct may have been to rattle off a list of all the reasons you might fail.
If any of that sounds familiar, it’s time for a mindset shift. Because no one and nothing is responsible for your success but you. The market doesn’t owe you good circumstances and fair competition. Your friends and family don’t have to support you. Customers aren’t obligated to shop with you or hire you.
You aren’t entitled to anything.
So, if you’re waiting for success to be handed to you, it’s time to give that up. What you need to do instead is start taking extreme ownership over your life and business.
What is extreme ownership?
Extreme ownership is when you accept responsibility for every part of your world. This isn’t just about the things you do. It’s also about how you choose to respond to rough circumstances, unexpected challenges, and failures.
When you practice extreme ownership, you recognize it’s your job to address every failure and stay on track for your mission. Even though you might not have done anything to end up in a bad situation, you know it’s up to you to get yourself out of the struggle and work for your success.
Extreme ownership means you don’t make excuses, you don’t look for somewhere to put the blame, and you take the initiative to create the circumstances and outcomes you want.
Once you decide to take extreme ownership for your life and business, you have to start putting in the work to become the kind of person who can take full responsibility for their own success. There are lots of free tools, resources, and methods for this kind of self development. Here are a few of my favorites:
- Read books and listen to podcasts by successful entrepreneurs who practice the kind of extreme ownership you need to learn. Take notes and start practicing. I personally recommend “Extreme Ownership” and “Dichotomy of Leadership” by Jocko Willink; “Can’t Hurt Me” by David Goggins; and “33 Strategies of War” by Robert Greene.
- Focus on shifting your perspective on challenges and failure. Whenever you run into a problem, instead of looking for somewhere to put the blame, start thinking about solutions. Rather than complaining, focus on the lessons you can use to do better next time. Perspective is everything.
- Use the deathbed strategy to get clear on what’s important to you. If you were on your deathbed, what would you wish you’d done more of? This lets you take extreme ownership of your decisions, like how you spend your time and what you give your attention to.
- Invest in a mentor who has achieved the kind of success you want and learn from their experiences – both the mistakes and the wins.
These are just four of the many ways you can start taking extreme ownership for your success. But understand that you can’t do these things for a few weeks and think you’re going to wake up successful one day. It takes a lifelong commitment.
Extreme ownership and discipline go hand-in-hand.
There are no shortcuts. If you want success, you’re going to have to take responsibility for yourself and your business every single day. Yes, even when you don’t feel like it. This means you can’t just work on your success when you’re feeling motivated.
As my friend Tom Bilyeu always says, motivation is like brain candy. It feels good, it gives you a little rush, but then it fades away and leaves you with nothing. If you really want to practice extreme ownership, you need the discipline to show up and take responsibility on the days you don’t want to.
You have to be disciplined enough to give up laziness, excuses, and instant gratification. You’re going to need discipline to focus on solutions when you would rather complain. It’s going to take discipline to accept responsibility and fix the problems that happen if your team or business partner or anyone else you’re working with screws up.
Heavy is the head that wears the crown.
Extreme ownership is all about accepting that the buck stops with you. You want to be the boss? You want to be a leader? You want success? Then you’ve got to be prepared to lead yourself and hold yourself to the high standard that extreme ownership requires.
That means holding yourself accountable for what you say you’ll do and operating with integrity when no one is watching. You’re going to have to quit making excuses and start taking initiative. And you’re going to have to set aside your ego and pride and realize that there’s always room for you to grow and become a better person and leader.
None of this is easy. If it was, everybody would do it. But if you want to build that million-dollar brand, dominate your market or create a legacy through your business, you have to be ready to take on the challenge of extreme ownership.
Leave a comment and let me know three ways you’re going to start taking extreme ownership for your life and business today. Then share this blog post with a friend you want to see win.